Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

Essentially, men have been trimming their eyelashes to appear more “manly.” TikTok has several examples of this trend; you’ll ...

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

In 2025, the way brands connect with consumers will continue to evolve, driven by the ever-changing landscape of social media ...

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In fact, the reason everyone is talking about February 28 is because the particular date is tied to something much bigger, something that’s been gaining massive attention across TikTok. So, what ...

In the latter, Greene specifically called on activists to use more direct, explicit language when discussing issues like police brutality, replacing overused phrases like "current events" with ...