5 differences between B2B and B2C dynamics B2B companies navigate longer sales cycles, multiple decision-makers and highly targeted outreach. B2C companies, in contrast, focus on high-volume ...

The researchers found that 58% of organizations across sectors and geographies have already implemented generative AI for marketing purposes or they are experimenting with using it. There is little ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts. Often, pharmaceutical marketing teams ... to the businesses between them and the end ...

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

Accenture Song CEO David Droga On The Difference ... the Chief Marketing Officer at Autodesk, about where B2B marketing is the same as—and different than—B2C marketing. At Autodesk, a leading ...

The latest research from Turtl, the world’s first Revenue Content Platform, reveals a critical issue in B2B marketing: a widening gap between content production and its measurable impact on revenue.