Buy ads, called “pay-to-play.” Maximize the free listing Google generates with a map, to the right of search results, and ask ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

The times are tough and there are growing concerns about an economic downturn. The Nasdaq had its worst session since 2022 ...

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Google is removing over 180 apps from the Play Store linked to a large-scale ad fraud scheme affecting 56 million downloads.

We view AppLovin's financial position as reasonable and improving. As of December 2024, the firm had nearly $740 million in cash and $3.5 billion in long-term debt. AppLovin recently increased its ...

Noting the latest batch of updates Google rolled out to Gemini today, the pace of innovation is in this space is pretty ...

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the ...

Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...

AppLovin’s advertising wins have supercharged the company’s stock. In November, after AppLovin’s Q3 earnings report, the company’s stock shot up from $168 per share to $290, making it the ...

Among its conversational AI peers, Google Gemini appears to be the biggest data hoarder. But hasn’t that been Google’s thing, like for EVER?