As artists and labels increasingly tailor their marketing strategies to leverage TikTok’s algorithm, its impact on the music industry is more evident than ever. TikTok has also revolutionized ...

The platform released its second Music Impact Report to demonstrate its "added value to artists and the music industry." By Elias Leight It’s well established that a song which becomes popular ...

and as the app goes dark they share how they think the ban could impact the music industry. "I definitely knew some people who really, like, kind of got full fledged careers off the app," said ...