After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising ...

LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.

“We can say, as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical.

Best-selling themes include its Star Wars and Harry Potter sets, and Lego Icons such as a Pac-Man set and a Lamborghini.

Revenue at Danish toymaker Lego grew by 13% to 74.3 billion kroner ($10.8 billion) in 2024 as its empire of colourful bricks ...

Chief amongst these were the City and Friends lines, as per usual; they had dozens of new Lego sets each. However, Harry ...

LEGO has revealed its latest set perfect for Disney fans - The Beast's Castle from the classic film Beauty and the Beast.

Next to the beds is a mini lab for Beast, which is not included in this set but can be acquired via the LEGO Mystery Marvel Studios Series 2 Minifigure. It is odd that they didn't include a new ...

As the title suggests, the parent-child dynamic is under the microscope. Harry Potter, it will be remembered, lost both his parents as an infant and had to make his way under the gaze of some ...

While Schreier refrained from saying what it is, previous rumours point to it being a Harry Potter game, possibly one done in the same style as Lego Star Wars: The Skywalker Saga. These two titles ...

Jessica is a commerce editor at Hearst Magazines, where she writes for Oprah Daily, Popular Mechanics, Best Products, Women's Health, Men's Health, Bicycling, and Runner's World. With more than 15 ...

The castle contains the Harry Potter and the Forbidden Journey ride ... novelties Crashes and Disasters | World’s first Lego Festival coming to Legoland California Crashes and Disasters ...