The new Michelob Ultra Zero will capture what beer drinkers want, a clean, crisp taste just without the alcohol. More ...

Who was the original founder? Michelob Ultra is a brand of beer owned by Anheuser-Busch InBev, a multinational beverage and ...

With more Americans planning to drink less alcohol or not drink at all, non-alcoholic options are selling well. Beer, wine and spirits are flat.

Previous written work can be found at Unafraid Show, while broadcast clips can be seen on WAVE.tv and CBS Sports. Willem Dafoe and Catherine O’Hara are the ultimate pickleball hustlers in Michelob ...

LOS ANGELES — Excuse Willem Dafoe, the Academy Award-nominated actor, if he hadn't heard of pickleball prior to his latest project. "I guess I live under a rock," the actor, 69, deadpanned to ...

Alcohol companies like Heineken, Constellation Brands, and AB InBev have been preparing for a customer culture shift toward nonalcoholic options.

Are you a print subscriber? Activate your account. By Ad Age Staff - 8 hours 11 min ago By Erika Wheless - 8 hours 44 min ago By Jon Springer - 9 hours 27 min ago By Garett Sloane - 12 hours 27 ...

Michelob Ultra is betting on it. “We were looking for a couple of things, one was chemistry between these two characters. We obviously know that Willem and Catherine have worked together in the ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

Are you a print subscriber? Activate your account. By Asa Hiken - 27 min 25 sec ago By Ad Age Studio 30 - 1 hour 5 min ago By Adrianne Pasquarelli - 1 hour 35 min ago By Jack Neff - 2 hours 5 min ...