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Streetwear is wearing thin. Sales at Puma rose just 4 per cent last year; the German sneaker maker lost more than 20 per cent ...

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Nineties nostalgia is alive and well in Copenhagen old school skate brand ALIS is getting a fashion makeover for a new audience.

Pharrell Williams and Nigo blend structured menswear and relaxed streetwear together effortlessly.

BLUORNG, a luxury Indian streetwear brand, opens a flagship store in Gurugram, showcasing bold, exclusive designs. Known for its unisex, size-inclusive offerings, BLUORNG champions high-quality, ...

Pharrell Williams went back to his roots for Louis Vuitton’s Paris Fashion Week show. He infused streetwear throughout and positioned the label as the style’s luxury gold standard. As per The ...

Copyright 2025 The Associated Press. All Rights Reserved. The Associated Press’ Thomas Adamson talks about the Paris Fashion Week collaboration between Pharrell ...