While brands have traditionally relied on focus groups to launch products, a method that can be expensive and time-consuming, ...

TikTok’s decision to voluntarily go offline Saturday, even though the Biden administration said it wouldn’t enforce the ban, ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share ...

In recent years, TikTok has surged to the forefront of social media, transforming from a niche video-sharing app into a ...

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Leveraging long-term and ‘authentic’ collaborations with creators on the platform could be the easiest way to scale your ...

When a video of Bridgette Vong and her ex-partner's final goodbye went viral, she leveraged the engagement to become a ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...

People are selling old phones with TikTok installed for as much as $50,000, and the boom is growing, as Google and Apple have removed the app from their online stores.

"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...