Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

LFC and adidas reunite with new multi-year partnership data-link= and adidas reunite with new multi-year partnership class=whatsapp L ...

The impact the adidas Trefoil has had on football culture is unmatched, becoming an iconic piece of some of the most ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s most iconic kits. A design that pays homage to the club’s roots, the special ...

A Financial Analysis That Exposes the Real ValueLiverpool Football Club has officially announced a multi-year agreement with ...

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...

Liverpool have confirmed a new kit deal with adidas that begins on August 1 but they will continue to wear their current Nike ...

The Historical Context of the Liverpool-Adidas Partnership To understand the weight of this new alliance, we must revisit history. Adidas first partnered with Liverpool in 1985, continuing until 1996.

Today, adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the ...