Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

The Historical Context of the Liverpool-Adidas Partnership To understand the weight of this new alliance, we must revisit history. Adidas first partnered with Liverpool in 1985, continuing until 1996.

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s most iconic kits. A design that pays homage to the club’s roots, the special ...

The impact the adidas Trefoil has had on football culture is unmatched, becoming an iconic piece of some of the most ...

Liverpool FC partners with Adidas, marking a return to the iconic three stripes after a period with Nike. The multi-year deal ...

Today, adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the ...

Liverpool Football Club (LFC) and adidas have reunited with a new multi-year partnership that will see the sportswear giant ...