Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

The beverage giant, facing a stagnating domestic beer market, said the two brews are helping it weather a volatile ...

Golf’s PGA Tour has extended its long-running marketing partnership with global brewing giant Anheuser-Busch through 2030.

Michelob ULTRA Zero and NUTRL will be tapped as the “Official Beer Sponsor,” “Official Non-Alcohol Beer Sponsor” and “Official Hard Seltzer,” respectively, of the Presidents Cup ...