Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

Southwest is inviting controversy with a tone-deaf social media post amid consumer backlash to the end of its bags fly free ...

Following multiple reports and confirmation from agency leadership, Ad Age has learned that Madwell is facing significant ...

PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter.

Paramount Pictures made a savvy plug for “Novocaine,” and Dick’s Sporting Goods was a “magnet” for holiday shoppers—plus, why ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Speakers at Ad Age’s NextGen Marketing Summit Gen Z career forum share tips for breaking into the industry. (L-R) Emily ...

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

Madwell, which has over 100 employees, has had trouble paying employees, vendors and rent on one of its offices.

BarkleyOKRP unveils a new media brand, Heineken and Dentsu renew their global vows and more of the week’s agency news.

The Federal Trade Commission has issued a second request for information regarding Omnicom’s proposed acquisition of ...

When brands run digital ads aimed at parents, they may actually be reaching an audience where 67% don’t even have children.