Saudi influencer Abdulaziz Bakr worked with Budget Saudi Arabia and FP7 McCann Riyadh to convert social comments into real interactions.

Rotana TV has appointed SPEX to be responsible for managing and selling advertising across Rotana TV channels.

Mashreq’s Suad Merchant on how brand love will rest on authenticity, convenience, meaningful interactions and shared values ...

IMI’s portfolio includes Sky News Arabia, The National, Al-Ain News, and CNN Business Arabic, as well as Redbird IMI and IMI ...

Alexander Ponomarev, CEO of Syrve MENA talks about the top five trends that will shape restaurant marketing in 2025.

DCT Abu Dhabi’s Emma Campbell discusses what travellers want and what destination marketers must do “to stay in visitors’ ...

In his new role, Oosthuizen will be responsible for driving The Hanging House’s growth by focusing on new sectors.

Emirates NBD’s Mai Cheblak talks about what it takes for brands to cut through the noise and build customer loyalty.

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

PR agency The Romans has teamed up with MCH Global and the DP World Tour on Wynn Resorts' first major piece of work in the ...

Marwa Kaabour, Group Head of Marketing and Corporate Communication at Al Masaood’s predicitions for on sustainability in 2025 ...

Publicis Groupe’s Tahaab Rais comes out as autistic in an act of hope to inspire others, and shares why people with autism ...