Dubai Lynx, has announced the return of its Young Lynx Academies in 2025, marking the third consecutive year of its partnership with Publicis Groupe Middle East.

Long-term partnership between the agency and the multinational brand to expand with the PR and influence win, followed by the renewed advertising mandate ...

KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC ...

Yards Communications, has announced the official opening of its new strategic and creative hub in the UK capital.

This article explores insights derived from a custom study the Amazon Ads team conducted with Global Web Index (GWI) exploring the diverse household roles that emerge during Ramadan, the journey of ...

Jad Daou - Deputy General Manager, UM UAE details how clients, agencies, suppliers and consumers can all lead the way towards ...

The Advertising Business Group has held its elections for the 2025-26 board members.

Grigory Lavrov, VP Marketing, Local Brands & Franchise Management in CEE & MENAT at Warner Bros. Discovery, on storytelling, ...

La Mesa Talks, has hosted via Oscar Motta-Quintana, multi-hyphenate Moey Shawash.

Standard Chartered announced its Global Market Outlook for 2025. It highlighted that the Gulf Cooperation Council (GCC) is ...

Shamal has launched a new white paper entitled ‘Understanding the UAE’s Experience Economy’ dissecting the dynamic nature of ...

Career Overview: I left Canada for Belgium when I was 24 to work on communications and PR for trade disputes and mergers with the European institutions and the World Trade Organization. Then, I moved ...