Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to ...

Alongside Southgate, who is based in the UK and began his current assignment on February 3, the global leadership team ...

Creative arm UltraSuperNew cleverly uses the Japanese concept of honne (inner feelings) versus tatemae (outward appearance) ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role ...

Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers. Chinese prosecutors seek lengthy prison sentences for former ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says ...