Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have ...

What's driving the next wave of website experience? It should come as no surprise that automation and personalization are at ...

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

Sales professionals today find themselves navigating a dynamic and ever-changing landscape. Platforms like LinkedIn’s Sales Navigator act as a trusted ...

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by ...

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to ...

LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead management solution that includes AI agents, advanced automation capabilities and ...

Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with Oracle has added new AI agents and generative AI ...

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the ...