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Marketing Week
33 分钟
Disney+ price hikes help boost revenue despite drop in subscriptions
Despite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
Marketing Week
2 小时
Spotify cuts marketing spend pledging focus on ‘accelerated execution’
CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...
Marketing Week
4 小时
‘Context had shifted’: Parkinson’s UK on the ‘energetic’ flex behind its rebrand
The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...
Marketing Week
3 小时
The Week in Tech: Google’s AI investment soars and Snap profits off TikTok uncertainty
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
10 小时
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Does the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues ...
Marketing Week
10 小时
Paid search addiction is killing your brand health
Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...
Marketing Week
23 小时
Diageo’s new CFO pledges greater ‘rigour’ in measuring marketing effectiveness
The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...
Marketing Week
22 小时
M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
As well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more ...
Marketing Week
1 天
This Much I Learned: Virgin Media O2 and VCCP on keeping their long-standing partnership ...
Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...
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