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Marketing Week
1 小时
Cuts to marketing, profit warnings, trust in advertising: 5 interesting stats to start your ...
Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...
Marketing Week
1 小时
‘Teams lost their identity’: Why one games company revamped its brand architecture
A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...
Marketing Week
3 小时
Dr Martens reiterates product focus as DTC revenue dips
The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.
Marketing Week
10 小时
It’s normal to feel doubt in your marketing strategy – but hold the course
Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...
Marketing Week
17 小时
‘Market-maker, not share-taker’: Sure on why it is pioneering whole body deodorant
Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...
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