Kelly Metz joins as Chief Investment Officer, a role she held at OMD and Anthony Dario signs on to the new role of executive ...

Successful TV viewership and high ratings of TV shows are not dependent on the political leaning of a show or its performers ...

TikTok is losing credibility as a go-to for brand investments, with its CPMs dropping 80% year-over-year. In contrast, ...

Google released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select ...

The results included a 36% bump in confidence in Washington's government "to do what's best and fair." Double-digit increases ...

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Patrick Nichols, CEO of The Venetian Resort, said: "With our $1.5 billion reinvestment, we’ve reimagined every detail, ...

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Founded in 2021 by David Neeleman, JetBlue Airways founder, Breeze operates under the tagline: “Seriously Nice.” ...

The topline audience for the brand is male/female, ages 21-40 who show affinities toward tequila and the singer. The brand is ...

A Madison & Wall meta analysis concludes that utilizing AI to integrate creative and media to optimize impact is probably the best advertising strategy.

TurboTax did a first-of-its-kind "takeover" of a WWE Raw episode. Future sponsors include Snickers, Minute Maid, Cricket Wireless, Wingstop, and others.