Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...
While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...
The campaign started with the Marion Ette puppet — which was purchased on eBay for an unknown price — and spiraled down a well of social accounts, identity creation and backstory to ultimately ...
There have been many transitions in the ad industry over the last 40 years. Those old enough will remember the transition into ‘desktop publishing’ (DTP) where manual layouts turned into blueprints ...
Sage Therapeutics turned down Biogen’s buyout offer and will look at other options. Lantheus Holdings acquired Massachusetts-based Evergreen Theragnostics for $250 million upfront. AB2 inked a $36 ...