Bitcentral, the premier provider of media solutions for broadcast and digital video, proudly announces the appointment of John Kennedy to its Board of Directors. John brings a wealth of experience in ...

Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...

Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate 'Will Programmatic Advertising Overtake Brand Advertising in 2025?' The ability of ...

The rapid growth of FAST channels in 2024 shows no signs of slowing, with ad-supported streaming set to dominate as its popularity rises worldwide and the gap between ad-supported and ad-free tiers ...

How will ad tech and ad experiences evolve for large-scale live sports streams in 2025? Is current architecture up to the challenge? Expert opinions vary dramatically, as we learn in this heated ...

In late 2024, StreamingMedia.com and Help Me Stream Research Foundation launched a survey on the topic of Revenue Opportunities for Weather-Related Streaming. The survey was sponsored by The Weather ...

The advent of streaming, along with the continued rise in over-the-top (OTT) delivery-on everything from handheld mobile devices to connected televisions-presents both a challenge and an opportunity ...

The shared experience of enjoying a program that's happening at (or very near) the same time as reality is gone. YouTube, Facebook, et al. are typically 20 or more seconds behind when the event ...

Hub Entertainment Research released its first study on AI in Entertainment. According to Hub’s press release about the report, AI is rapidly changing the way people interact with entertainment, and ...

As I celebrate my one-year anniversary of relocating to my hometown of St. Louis to care for my 84-year-old mother, I’m looking at 2025 as a year of improved UI and UX for seniors, particularly those ...

This may be a bit contentious to say, but I think ads are a necessary part of the television experience. First, let’s put this to bed: whether you are streaming or watching OTA or through a cable ...