Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the …

LocaliQ Helps Automate Cumbersome Lead Management Processes. LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead…

There are several factors influencing the B2B marketing climate throughout 2023: Economic uncertainty, widespread tech layoffs and the impending demise of third-party cookies. With …

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions “The 2024 B2B Buyer’s Survey” Given the near-constant economic …

Human Connections, Smart Data, Real Results: The Personalization Blueprint. Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with…

Research Shows Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers Over the course of eight years, Demand Gen Report’s annual …

The Future Of B2B Demand Marketing: Programmatic Automation For Superior Lead Generation. B2B marketers are flocking to programmatic lead generation because the approach shows …

As the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for driving growth in 2022 are growing — bringing along a push for increased pipeline performance and …

About Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover …