The Tour at NBC Studios brings you behind the scenes and gives you an insiders look into how your favorite shows come to life at 30 Rockefeller Plaza.

The Shop at NBC Studios is the place to get merchandise from all of your favorite NBC shows! Straight from 30 Rock, shop official apparel, accessories and home and office additions for your wardrobe and home.

The Shop at NBC Studios is your one stop shop for all things NBC. From current favorites like The Tonight Show Starring Jimmy Fallon and Saturday Night Live to classics like Friends, Seinfeld and The Office, there’s a little something here for every NBC fanatic.

The Tour at NBC Studios begins and ends at The Shop at NBC Studios, where you will find exclusive apparel and collectibles from your favorite NBC shows. The Shop is located on the lobby level of 30 Rock at Avenue of the Americas/ 6th Ave between 49th and 50th streets.

Fifth Avenue is a shopper's paradise where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown.

Get your favorite current and classic NBCUniversal show and movie merchandise from the Official NBCUniversal Shop.

The Tour begins in The Shop at NBC Studios, located in the lobby of 30 Rockefeller Plaza. Enter the building from the 6th Avenue entrance for quickest access. Please check-in with the Shop staff upon arriving for your Tour to present your ticketing confirmation.

Featuring classic gear like the NBC Peacock HydroFlask, NBC Peacock Pillow, and more, this collection is the perfect place to shop all things NBC. Whether you are giving your wardrobe an upgrade or trying to find the perfect gift for NBC enthusiasts, the NBC Collection on The Shop at NBC Studios has you covered.

The Tour at NBC Studios brings you behind the scenes and gives you an insiders look into how your favorite shows come to life at 30 Rockefeller Plaza.

Take home fun apparel, accessories and gifts from favorite NBC shows and personalities, including mugs, t-shirts, picture frames, and more. This is a great place for souvenirs and gifts. Suggest edits to improve what we show. Explore different ways to experience this place.