Meet your new iPhone with Personal Setup. Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Designed for Apple Intelligence. Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16 and iPhone 16 Plus.

Purchase your next iPhone from the Apple Store. Get answers about carriers, offers, payments, trade-in, setup, and more.

2024年9月9日 · Apple today announced iPhone 16 and iPhone 16 Plus, designed specifically for Apple Intelligence, an easy-to-use personal intelligence system.

2024年9月12日 · Customers can pre-order the new iPhone 16 and iPhone 16 Pro lineups, Apple Watch Series 10, the new black titanium Apple Watch Ultra 2, and the new AirPods lineup on apple.com and on the Apple Store app.

Shop the latest iPhone models and accessories. Save with Apple Trade In, carrier offers, and flexible monthly payment options. Get expert help today.

2023年9月12日 · Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish.

2024年9月9日 · Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence and innovative pro camera features.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.

Shop the latest iPhone models and accessories. Pay monthly at 0% APR with the flexibility to upgrade to a new iPhone when you want.