Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in the North American market to Church & Dwight. [1]

2021年7月22日 · Pepsodent quickly went global, and Hopkins started selling toothpaste to people from around the world. Over the past century, countless marketing psychologists have studied this ad campaign to determine what made it so successful.

2021年7月2日 · The medicine chests of Americans during the period reveal the proof of creating the habit of toothbrushing. A decade after Hopkin’s Pepsodent ad campaign went nationwide, over 65 per cent of Americans had a tube of Pepsodent in their medicine chests, a significant increase from a mere 7 per cent before Pepsodent. What is more, by the end of ...

2017年12月13日 · The ad promised “a way to remove it that quickly restores brilliance.” The tagline for the product: “Pepsodent: The Special Film-Removing Dentifrice.” The key for sales was repetition: this was something you needed to do every day.

A U.S. commercial for Pepsodent toothpaste. I took it from a February 1964 TV episode.

2020年7月24日 · This created the “Pepsodent Habit Loop,” which is about routine and reward, and it’s an incredibly powerful marketing approach. The simple execution of this is: The cue: the feeling of grime and film on the teeth; The routine: the brushing of the teeth to deal with the grime

1964 Pepsodent toothpaste Australian TV Commercial featuring Suzi Q.

1930 – Pepsodent was available in China, South Africa, Brazil, Germany, and anywhere Hopkins could buy ads. In the early 1900s, most people had issues with tooth decay, but no one was brushing them. The creator of Pepsodent approached Hopkins with an idea of making an informative campaign, explaining the benefits of brushing their teeth.

2014年12月5日 · A classic U.S. commercial for Pepsodent, a brand of toothpaste. Not sure of the date, but it looks 1950s.

2012年2月28日 · Before Pepsodent, almost no Americans brushed their teeth. A decade after Hopkins’ advertising campaigns, pollsters found that toothbrushing had become a daily ritual for more than half the...