Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region

2024年11月29日 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.

Early Bird Entry Deadline. 30 December 2024 (Monday) Final Entry Deadline. 30 January 2025 (Thursday) Shortlists Announcement. 19 February 2025 (Wednesday)

2025年1月5日 · Scoring brand goals in Gen Z’s playing field. With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry. Aligned with Campaign 's unwavering dedication to promoting diversity, inclusion, and equality, the Awards spotlight regional business leaders, change-makers, …

2024年12月2日 · As brands integrate sustainability into their core operations, their communication strategies evolve. Authenticity is key. "Brands are increasingly adapting their marketing efforts to meet the expectations of today’s environment-conscious consumers," says Ankush Vij, vice president - media, Hashtag Orange, an integrated marketing agency from Gurugram.

2024年5月6日 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.

2024年12月10日 · The media and entertainment sector in India is expected to touch INR 3.65 lakh crores by 2028, growing at 8.3% CAGR, according to the latest report ‘Global Entertainment & Media Outlook 2024–28: India Perspective’ released by PwC.

2025年1月2日 · In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad space per publication grew by 5% in the first half of 2024 as compared to the previous year and by 11% per cent for the corresponding period in …

2024年11月4日 · Ads based in the past are having their moment in the spotlight, not just in India but globally. Swiggy Instamart, McDonald’s UK, and Britannia Good Day have dialed up nostalgia in their latest campaigns, each tapping into retro vibes to …