2024年12月11日 · AI & Automation Fuel Budget Increases. More than half (53%) of marketers who saw budget increases attributed the increases to AI and automation investments, with 71% of respondents who embraced AI strategies reporting a moderate to significant rise in budget allocations. Thomas noted that as AI-driven campaigns performed well and generated more …

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the dramatic side, there’s no denying that practitioners need to reinvent their demand gen strategies as Chrome and other web browsers started the long-awaited phase-out […]

2021年5月4日 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company …

2024年9月25日 · The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies.

Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

2025年1月16日 · ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.. Reported benefits of the continued collaboration helps users: Set up automations that push ZoomInfo’s key buying signals over to Salesloft, where Rhythm assigns …

2024年10月24日 · Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The “2024 State Of Demand Generation” report focused on the strategies and tactics working in B2B demand generation, as well as what separates higher-performing teams from their lower …

Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a deep breath and channel your inner da Vinci, Michelangelo or Botticelli: The ABM & Content Renaissance is upon us. According to the “2024 Demand Generation Benchmark Survey,” 57% of respondents plan to allocate more budget to ABM initiatives throughout the […]

2025年1月8日 · In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real impact, Corbett Drummey, VP of Brand Collaboration for creative technology provider Lightricks, explained that organizations are now focused on the practicality of AI …

2025年1月15日 · New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection to their customers. These findings were uncovered in “Unleashing Growth: What B2B Marketers Are Doing To Stay ...