2024年12月23日 · Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year. In the campaign, We're All Strong on This Planet, the fitness club company elicits a supportive “Come one, come all” message and feel, showing in split-screen style a number of patrons as diverse as their …

2024年11月11日 · Patrick Affleck, chief executive of Havas Media Network UK and Ireland, has been named chair of the Campaign Media Awards 2025.. Enter the Campaign Media Awards here. Now entering his fifth year leading the network, Affleck has led Havas’ acquisition strategy, adding several agencies across social media, B2B and digital to its capabilities over the past …

MLS kicks off 30th season celebrations and league expansion with assist from Doechii. CMO Radhika Duggal and Cornerstone’s Jon Cohen talk to Campaign US about how culture, community, technology and its partnership with Apple TV …

2024年10月18日 · It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes.The text behind them reads, “I’m voting for Kamala 2024. Why are you voting for Trump?” The content creators were using the platform’s “live match” feature last night, hosting split-screen …

2024年11月18日 · Wearing a cheetah-print hair cutting cape and pink rollers in her hair, actress Jennifer Coolidge has teamed up once again with Discover for its latest campaign advertising Discover cards’ widespread store acceptance.

2024年11月1日 · It will also feature in cinemas when Gladiator II opens in mid-November, and will run across paid social and direct marketing.. The out-of-home element of the campaign will run on major sites across the UK, including the Piccadilly Circus, The Cromination and Waterloo Domination sites.

2024年4月9日 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.

2024年11月14日 · The Coca-Cola Company has reimagined its 1995 classic “Holidays are coming” with an AI-generated version. Promoting Coke Zero, the sugar-free variety of Coca-Cola, the 15-second clip is airing on TV today (14 November).

2024年12月16日 · Cenat is one of the most authentic and culturally relevant creators out there right now. Brands like McDonald’s, Skims and Chime banking see Cenat as a cultural connector with incredible influence over next-gen audiences.. The mutual value exchange. Livestreaming influencers like Cenat are the ultimate content creators, winning in both brand reach, influence …

2024年10月18日 · Retail reshapes media. Retail media continues to grow at a double-digit rate, offering advertisers access to unparalleled shopper data. With key retail players like Amazon, and even some in the finance industry, like PayPal, expanding their ad capabilities, the retail-media fusion is set to become a cornerstone of media strategies.