The Big ExchangeWire 2024 Review and 2025 Preview Podcast
2024年12月20日 · On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team review 2024, discussing some of the …
2025 Predictions: Contextual Advertising - ExchangeWire.com
2024年12月18日 · Advanced contextual tools can analyse vast amounts of web content, helping advertisers spot emerging trends and cultural moments. These insights can be used to optimise campaigns in real time, uncover new audiences and verticals, or …
Intent IQ - ExchangeWire.com
Company description Intent IQ, a pioneer in AI-powered identity resolution, redefines digital advertising with its innovative cookieless solutions.
"Retail Media Has So Much Untapped Potential": Q&A with …
2024年11月21日 · Andrew: Right now, brands still overwhelmingly prioritising ponsored products (i.e. on-site search) while allocating more spend to sponsored brands (i.e. on-site display and video).Most of the dollars still concentrate on Sponsored Products because that’s where the highest concentration of conversions come from, though I would argue that many brands can get smarter with their strategies ...
Google v USA: Week Two Court Report - exchangewire.com
2024年9月20日 · Key witnesses this week. Brian O’Kelley, CEO, Scope3; Neil Mohan, CEO, Youtube; Jeremy Helfand, former EVP of Ads and Data Platforms at Disney; Susan Schiekofer, Managing Director of Digital Investment, GroupM
Connatix & JW Player Merge to Create the Industry’s Largest …
2024年10月9日 · JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix.By unifying JWP’s broadcast-level live and on-demand streaming, data, and workflow capabilities with Connatix’s full stack advertising and content technology, JWP Connatix becomes ...
AI Overload: Are We Spending Wisely on Artificial Intelligence?
2024年12月18日 · In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has been both lauded as transformative and criticised as overhyped. The promise of AI to unlock new levels of efficiency, personalisation, and insight has driven massive financial commitments.
Cookie Deprecation is Dead: What Should the Industry Do Now?
2024年7月24日 · After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, After what feels like a half a lifetime discussing how to best prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome.
Experian: The SSA We Never Knew - ExchangeWire.com
2024年12月17日 · In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent. Experian doesn’t fit the SSA In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent.
Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ...
6 天之前 · Eight in Ten Ad Buyers Exploring Gen AI. Almost eight in ten ad buyers are using or exploring generative AI in media planning and activation, according to the IAB’s latest report looking at the digital ad landscape. As the implementation of AI increases rapidly, half of users are insisting on mandatory human oversight and clear brand safety protocols to prevent misuse, inaccuracies, and ...